Build rapport with clients and be sure to provide them with honest answers to all of their questions. It is not uncommon for many home sellers to believe their home is worth more than what comparables illustrate. Therefore, it is important for Realtors® to help them understand that the values they see displayed on a variety of Internet sites may not be entirely accurate as they generally do not reflect the actual condition of the home, upgrades or repairs, and contract terms, among other factors, that may have influenced the selling price.
Demonstrate your added-value, i.e. how you plan to sell their home. This is also known as your marketing plan. In other words, it is what the seller can expect you to do in return for the commission such as advertising, home staging, open houses, networking, etc. It is important to keep in mind that sellers do not need Realtors® to simply list their home for sale. They need the best real estate agents and brokers who will sell their home at the best possible price.
Strive to under-promise and over-deliver. During the listing appointment you want to get across the unique qualifications and advantages that distinguish you from the competition and why you are the best agent to meet their needs. When you are well prepared in advance with an organized presentation and approach you are certain to have more effective listing appointments with no shortage of listings and referrals.
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Kale Realty offers 100% commissions on all sales to brokers (minus a $350 fee). We’d be thrilled to add you to the team! You can schedule a call or meeting with D.J. by clicking here.