With thousands of property listings available on a local MLS on any given day it can be tough for even the most desirable properties to stand out amongst the competition.
Showcase Listings is a premium listing feature available to Realtors® enabling them to present properties in a more visually appealing format. There is more room for descriptions, images and video that will help connect your showcase with potential buyers. Strategically using Showcase Listings can not only help you sell your property listings faster, it can open the door to finding sellers who will want to list their home with you.
So, here is how you can supercharge your listing showcase to gain a competitive advantage in your local market and grow your real estate career.
- Write a compelling listing description that sells
The listing description is your opportunity to give the property a voice. It should excite prospective buyers while highlighting the attractive features and amenities that appeals to the targeted market. For example, if the property is in an area popular with millennials with children be sure to mention if the neighborhood has good schools nearby and other features that will appeal to them. A listing that speaks to the targeted audience is far more effective than a simple generic listing.
- Upload professional photos
Appealing photos can help sell your property and a showcase listing can contain up to 36 images. This gives Realtors® three dozen chances to show off the property. But not all images are created equal and poor quality images can turn away a great buyer, so it is worthwhile to invest in a very good digital camera to capture the essence of the property. Showcase images are so important that you may even want to consider hiring a professional photographer just for your premium listings.
- Consider home staging
You can have a great property in a desirable location, but if the property looks cluttered prospective buyers will have a difficult time imagining themselves living there. Also, rooms may appeal smaller than they actually are. On the other hand, home staging can turn an ordinary home into a dream home making it look more appealing to prospective buyers. In general, staged properties sell faster and command a higher price.
- Virtual Video Tour
Virtual video tours are growing in popularity and when combined with home staging can dramatically increase the property’s appeal to prospective buyers. It is a great tool for real estate agents and helps make live property showings more effective. But just like images, video tours needs to be of professional quality where the property is the star of the show.
- Create a Showcase Listing Postcard Mailer
Postcard mailers are an effective and inexpensive way to market your showcase listing to a targeted group of prospective buyers. You can design the mailer to resemble the listing that encourages buyers to view the online showcase. Be sure to include your logo, website and contact information front and center on the mailer as buyers will often make contact without previewing the online listing.
- Advertise your Showcase Listing
While showcase listings are a great way to attract more attention to a property, including showcase listings in your local advertising will certainly increase its exposure to potential buyers which could lead to a faster sale.
- Include your Showcase Listings in social media
Don’t forget to add a link to your Showcase Listings on your social media pages such as Twitter, Facebook and Instagram. But generic social media headlines that simply describe the property specifications don’t really work well. Instead, try to create a catchy headline that will draw attention and motivate potential buyers to click through to your listing.