For the past two years, there has been a sharp hike in the number of real estate agents and brokers adopting mobile technology. What was once considered a nice to have gadget has become a business necessity. When you think about it, devices like tablets and smart phones are a perfect fit for an industry that has always been a traditionally mobile business.
According to a recent survey conducted by the National Association of Realtors®, nearly one-third of agents interviewed indicated they were planning to buy a smart phone or tablet in 2014, an increase of more than 25% from 2012. iPads and Android tablets are among the most popular choices. “Embracing new technologies and online resources is a vital part of how Realtors® identify, market and sell homes and guarantee that they are meeting their clients’ needs,” said Mark Lesswing, SVP/CTO, NAR.
Although mobile technology is helping real estate professionals operate more efficiently, it also gives them the ability to be “plugged” in 24 hours a day. They need to balance accessibility with personal time and enjoy some down time to avoid fatigue which could affect customer service and ultimately revenue.
Nevertheless, mobile technology is transforming the real estate industry. The growing popularity of social media not only gives Realtors® another marketing outlet to showcase properties, it is also a thriving online community where they can connect and develop robust, personal relationships with clients.
In fact, for the last three years, there have been tremendous increases in the number of real estate agents who use social media to generate leads, network and build relationships. It is now commonplace for Realtors® to use social media networks such as Facebook, Twitter and LinkedIn on a regular basis.
Online resources and mobile apps for contracts and forms, property databases and CRM solutions are also quickly becoming the industry norm that is helping to reduce the volume of paperwork. It is believed that the time saved from increased efficiencies that mobile technologies offer will enable real estate agents and brokers to spend more time listing and selling properties, thus increasing revenue and profits while reducing the costs of doing business. This is welcome news, especially for 100% commission real estate in Chicago where technology and support is a key component in developing a successful real estate career.