Category Archive

More than ninety percent of property buyers start their housing search online through an organic search, according to the National Association of Realtors®. As a result, search engine optimization (SEO) and business marketing are now an essential part of growing your real estate career. Although content alone is no longer enough to score a spot on the coveted first page …

With more than 350 million members, LinkedIn is now the world’s 2nd largest social networking site, in terms of users. Since many real estate agents focus primarily on Facebook and Twitter many are overlooking a large pool of potential clients who use LinkedIn as their primary site for networking. And when used effectively, it can turbo charge your real estate …

Write a listing description that sells It is important to keep in mind that real estate listings are often the first time a potential buyer will interact with a property. So when describing the home or condo in a listing, don’t make it just about beds, baths and square footage. Make the listing more appealing to potential buyers by describing …

An increase in foot traffic at open houses and showings are contributing to higher home sales, according to data from the National Association of Realtors® (NAR) recent Foot Traffic report provided by SentriLock. The report indicates a ten point gain in foot traffic in June 2015, the highest level in twelve months, matching up to the increase in home sales …

Almost anyone with an email account is inundated with email on a daily basis. This can make getting through to your clients rather difficult. But almost as bad as an email that is ignored is one that ends up on the other side of the delete button. That’s not the sort of impression a real estate agent wants to leave …

Marketing doesn’t have to be difficult or expensive it just needs to be done. And whether you are just starting your real estate career or are a seasoned professional, these five marketing tips can help you spot the opportunities that can help give your sales a boost. Referral marketing Many real estate agents don’t invest as much time in referral …

Since its introduction in 2011, Every Door Direct Mail (EDDM) from the U.S. Postal Service (USPS) has disrupted traditional direct mail marketing with an easy and cost effective marketing tool for real estate agents and brokers to reach every door in the neighborhoods they serve. With EDDM, real estate agents can send attractive postcards and mailers to promote new listings, …

The growth and popularity of real estate related websites has sparked the popularity of many DIY services including FSBOs (for sale by owners). However, the fact remains that approximately 93% of homes are still being sold by Realtors®, according to the National Association of Realtors®. This means that most FSBOs will need the services of a licensed real estate agent …

The tight credit conditions have kept many homeowners from selling existing homes resulting in a shrinking inventory of properties in the Metro Chicago region. But, recent changes that are loosening mortgage restrictions could be a game-changer. And it may have come just in time. It was recently reported by the U.S. Department of Commerce that the economy shrank considerably during …

With the majority of buyers and sellers conducting research online, Realtors® need to be vigilant about managing and protecting their online reputation. The Internet in many respects is a vast, largely unsupervised frontier reminiscent of the old Wild West. This is a place where anyone can have their say making their comments known to the world which can get downright …