Are Drones the Future of Real Estate Marketing?

It’s a bird … it’s a plane … it’s a drone! The Federal Aviation Administration (FAA) and U.S. Department of Transportation (DOT) recently announced proposed rules that will allow certain unmanned aircraft systems (UAS) to take to the skies for commercial use. The proposed rules are designed to protect public safety by requiring drone operators to keep unmanned aircraft a …

Home Staging Can Increase the Selling Price

Real estate agents and brokers who understand the value of home staging are helping clients get a higher selling price. Although many homeowners make a concerted effort to make their homes presentable before they are shown to potential buyers, the property may not stand out from other available properties for sale in the local market. Home staging shows off the …

Home Staging Can Increase the Selling Price

Real estate agents and brokers who understand the value of home staging are helping clients get a higher selling price. Although many homeowners make a concerted effort to make their homes presentable before they are shown to potential buyers, the property may not stand out from other available properties for sale in the local market. Home staging shows off the …

Chicago Median Home Price Soars to $245,000

It may be winter in Chicago, but real estate in the Windy City is hot. In the city of Chicago, the market continued its upward trend posting double-digit year-end gains in median home prices. For the year ending 2014, median prices soared to $245,000, an increase of 11.3% from last year! Median prices in the suburbs echoed a similar story, …

Real Estate Email Marketing That Gets Prospects to Call You

There isn’t always enough time during the day for marketing activities even though it is essential for maintaining a steady flow of reliable leads in order to grow your real estate business. But savvy real estate agents who have an email marketing system in place are able to regularly stay in touch with current and past clients ultimately generating additional …

Top 5 Real Estate Apps for Agents and Brokers

It’s difficult to be a real estate agent or a broker without a mobile device. Today, a smart phone or tablet is as important to a real estate business as the fax machine was back in the day. With these time saving apps, agents and brokers can take their office with them wherever they go, find new prospects, manage transactions …

Do Real Estate Listings with Virtual Tours Sell Faster?

As you probably know by now the majority of prospective home buyers are using the internet to research properties, but what you may not realize is that nearly half are starting their property search online first, according to the National Association of Realtors®. And, this figure is only going to grow. This means that property listings need to be optimized …

Demographic Shift is Redefining the Typical Home Buyer

The demographic shift in the U.S. population is having a big impact in the real estate market and is redefining the typical home buyer in more ways than one. While there are other statistics to consider, the primary identifying factor stitching the patterns of home ownership together can be traced to generational differences amidst an improving economic outlook. One of …

Chicago October Existing Home Values Up from Last Year

Home values in the Chicago real estate market continue their upward trend while selling prices and rentals are beginning to trek slightly downward. The median home values in the City have risen 3.2%, but values are up even higher, 6.4%, in the Chicago Metro area, according to Zillow. However, the median sales price for October 2014 in Chicago was $212/sq. …

Top 5 Networking Tips That Payoff For Real Estate Agents

Networking is an essential part of real estate and the relationships that you form will, to some extent, determine your success. Since selling or buying property is often one of the biggest investments of your client’s life, you need to build trust and credibility with prospective clients. These networking tips should help start off your journey to making valuable real …