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Where to Work as a Real Estate Agent?

I received a phone call this morning from a broker that had passed her licensing exam the night before. She wanted to know about our firm and the 100% commission structure. During our conversation she mentioned that she had three friends lined up just waiting for her to pick a firm. All three were ready to buy a condo. I …

Word of Mouth Referrals Still a Big Source of Realtor Income

With so much attention and resources focusing on social media and other marketing channels to find buyer and sellers, it’s easy to lose sight on the value of word of mouth referrals. But word of mouth referrals are still a big source of an agent’s income. Word of mouth marketing is essentially free. It’s a reward for the hard work …

4 Rules for Working with Luxury Home Buyers and Sellers

We often associate luxury home buyers with top real estate markets like New York City, Chicago, Miami and L.A., but the new generation of luxury buyers are not known for following the footsteps of their parents. These educated buyers grew up in the digital world and are accumulating more wealth at a younger age. Luxury buyers and sellers can be …

Fall Home Sales and Prices Spring Up in Chicago in September

Despite the recent slow down in several housing markets across the country, fall home sales and prices sprung up in Chicago and in other cities around the state in September. The robust economy combined with an improving job market continues to energize the local real estate market. The Chicago-Naperville-Elgin Metro was ranked as the number one metropolitan area for corporate …

How to Avoid Agent to Agent Referral Nightmares

Referrals between real estate agents can be a lucrative form of additional revenue for both the sender and the receiver that can give their real estate career a lift. The agent receiving the referral gets a new customer and the referring agent gets a referral fee. But not all agents give referrals the attention it deserves which can create a …